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~person:"Di Virgilio, Francesca"
~person:"Fantapié Altobelli, Claudia"
~person:"Gansler, Jacques S."
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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Erfolgsfaktor
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Social Web
Social web
17
Consumer behaviour
12
Deutschland
12
Germany
12
E-commerce
11
Electronic Commerce
11
Brand management
7
Markenführung
7
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7
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6
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5
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German
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Di Virgilio, Francesca
Fantapié Altobelli, Claudia
Gansler, Jacques S.
Rudolph, Thomas
Meckel, Miriam
11
Möslein, Kathrin
11
Ozuem, Wilson
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Bauer, Hans H.
8
Burmann, Christoph
8
Krcmar, Helmut
8
Michelis, Daniel
8
Adeola, Ogechi
7
Dölling, Steffen
7
Füller, Johann
7
Grabner-Kräuter, Sonja
7
Heinemann, Gerrit
7
Korflesch, Harald F. O. von
7
Leimeister, Jan Marco
7
Möhlenbruch, Dirk
7
Tochtermann, Klaus
7
Wiedmann, Klaus-Peter
7
Wirtz, Bernd W.
7
Benlian, Alexander
6
Camilleri, Mark Anthony
6
Hinson, Robert
6
Kirchgeorg, Manfred
6
Klamma, Ralf
6
Kollmann, Tobias
6
Kreutzer, Ralf T.
6
Langner, Sascha
6
Pleil, Thomas
6
Spann, Martin
6
Stieglitz, Stefan
6
Stocker, Alexander
6
Uhl, Axel
6
Zanger, Cornelia
6
Albers, Sönke
5
Bullinger-Hoffmann, Angelika C.
5
Constantinides, Efthymios
5
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Helmut-Schmidt-Universität
2
Deutschland / Bundeswehr / Universität Hamburg
1
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
HR analytics and digital HR practices : digitalization post COVID-19
2
Social media for knowledge management applications in modern organizations
2
Critical issues on changing dynamics in employee relations and workforce diversity
1
Electronic retailing
1
Erfolgreiches Management
1
Gabler Edition Wissenschaft
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Human resource management and digitalization
1
Innovative Markenführung und -implementierung
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Konzepte - Methoden - Instrumente
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Springer-Gabler Research
1
The social issue in contemporary society : relations between companies, public administrations, and people
1
Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10012872773
Saved in:
2
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
3
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
4
Analysing users' engagement with eSports team : does Covid-19 matter?
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 243-271)
.
2022
Persistent link: https://www.econbiz.de/10012872808
Saved in:
5
Bringing social media into work : the positive and negative effects on policy implementation - an introduction to theory and research
Di Virgilio, Francesca
- In:
Critical issues on changing dynamics in employee …
,
(pp. 121-142)
.
2021
Persistent link: https://www.econbiz.de/10012509814
Saved in:
6
Behavioral appeals to influence product return behavior : theoretical foundations and experimental applications
Pfrang, Thilo
-
2015
Persistent link: https://www.econbiz.de/10011481414
Saved in:
7
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
8
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
9
Social media for knowledge sharing in a higher education institution in the Sub-Saharan African context
Di Virgilio, Francesca
;
Asunka, S.
- In:
The social issue in contemporary society : relations …
,
(pp. 155-177)
.
2019
Persistent link: https://www.econbiz.de/10012062792
Saved in:
10
Exploring determinants of knowledge sharing and the role of social media in business organizations : overview and new direction
Di Virgilio, Francesca
- In:
Social media for knowledge management applications in …
,
(pp. 1-30)
.
2018
Persistent link: https://www.econbiz.de/10011763458
Saved in:
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