The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Year of publication: |
2022
|
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Authors: | Di Virgilio, Francesca ; Soliman, Mohammad ; Ul Haq, Muhammad Anwar |
Published in: |
HR analytics and digital HR practices : digitalization post COVID-19. - Singapore : Palgrave Macmillan, ISBN 978-981-16-7098-5. - 2022, p. 25-50
|
Subject: | Social media usage | Top management orientation | Performance | Bed and breakfast | Social Web | Social web | Unternehmenserfolg | Firm performance | Coronavirus | Führungskräfte | Managers | Online-Marketing | Internet marketing |
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