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~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Werbewirkung
Brand management
45
Markenführung
45
Brand image
39
Markenimage
39
Consumer behaviour
37
Konsumentenverhalten
37
Brand
26
Markenartikel
26
International marketing
13
Internationales Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Designation of origin
8
Herkunftsbezeichnung
8
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Tourism marketing
3
Tourismusmarketing
3
Ursprungsregeln
3
Vertrauen
3
Advertising
2
Brand anxiety
2
Brand personality
2
Branding
2
Consumer-brand identification
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Innovation
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Aufsatz in Zeitschrift
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Diamantopoulos, Adamantios
Japutra, Arnold
Pelsmacker, Patrick de
12
Dens, Nathalie
11
Romaniuk, Jenni
7
Gierl, Heribert
6
Ilicic, Jasmina
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bauer, Hans H.
5
Baxter, Stacey M.
5
Esch, Franz-Rudolf
5
Hayes, Jameson L.
5
Ko, Eunju
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Septianto, Felix
5
Bellman, Steven
4
Chen, Huan
4
Cohen, Justin
4
Erfgen, Carsten
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Verhellen, Yann
4
Zúñiga, Miguel Ángel
4
Anand, Sandip
3
Avramova, Yana R.
3
Baack, Daniel W.
3
Baum, Matthias
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Craton, Lincoln G.
3
Dwivedi, Yogesh Kumar
3
Faulkner, Margaret
3
Fazli-Salehi, Reza
3
Foroudi, Pantea
3
Ghosh, Tathagata
3
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International marketing review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
4
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
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