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~person:"Diamantopoulos, Adamantios"
~person:"Mooij, Marieke K. de"
~person:"Sinkovics, Rudolf R."
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
International marketing
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Consumer behaviour
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Brand management
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Diamantopoulos, Adamantios
Mooij, Marieke K. de
Sinkovics, Rudolf R.
Daniels, John Day
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Sullivan, Daniel P.
6
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5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Swoboda, Bernhard
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Schuh, Arnold
4
Shoham, Aviv
4
Svensson, Roger
4
Aksoy, Lerzan
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Cavusgil, Erin
3
Christodoulides, Paul
3
Ghauri, Pervez N.
3
Grewal, Rajdeep
3
Griffith, David A.
3
Helm, Roland
3
Helsen, Kristiaan
3
Homburg, Christian
3
Horn, Sierk
3
Keegan, Warren J.
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Anxieties and management responses in international business
1
International marketing review
1
Journal of international marketing
1
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ECONIS (ZBW)
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A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
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2
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
3
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
4
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de
-
1994
-
2nd ed
Persistent link: https://www.econbiz.de/10000374959
Saved in:
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