A critical look at the use of SEM in international business research
Year of publication: |
2016
|
---|---|
Authors: | Richter, Nicole Franziska ; Sinkovics, Rudolf R. ; Ringle, Christian M. ; Schlägel, Christopher |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 3, p. 376-404
|
Subject: | International marketing | International business | Structural equation modelling | Covariance-based SEM | Partial least squares SEM | Strukturgleichungsmodell | Structural equation model | Internationales Marketing | Partielle kleinste Quadrate | Partial least squares | Multinationales Unternehmen | Transnational corporation |
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