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~person:"Diamantopoulos, Adamantios"
~person:"Mooij, Marieke K. de"
~person:"Sinkovics, Rudolf R."
~subject:"Theory"
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International marketing
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Internationales Marketing
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Consumer behaviour
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Brand management
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Kulturelle Identität
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Diamantopoulos, Adamantios
Mooij, Marieke K. de
Sinkovics, Rudolf R.
Sander, Matthias
11
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7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
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Büschken, Joachim
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Cannon, Joseph P.
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Helm, Roland
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Helsen, Kristiaan
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Hildebrandt, Lutz
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Horstmann, Ignatius J.
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Hüttner, Manfred
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Markusen, James R.
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Mattas, Konstadinos A.
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Pausenberger, Ehrenfried
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Samiee, Saeed
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Alon, Ilan
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Bolten, Jürgen
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ECONIS (ZBW)
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1
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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2
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de
-
2004
Persistent link: https://www.econbiz.de/10001788068
Saved in:
3
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de
-
1994
-
2nd ed
Persistent link: https://www.econbiz.de/10000374959
Saved in:
4
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de
-
1991
Persistent link: https://www.econbiz.de/10013475133
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