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~person:"Diamantopoulos, Adamantios"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Brand image
Dienstleistungsqualität
Consumer behaviour
72
Konsumentenverhalten
72
Markenimage
43
Brand management
42
Markenführung
42
Brand
33
Markenartikel
33
Designation of origin
19
Herkunftsbezeichnung
19
Emotion
16
Beziehungsmarketing
14
Relationship marketing
14
International marketing
12
Internationales Marketing
12
Advertising effects
7
Werbewirkung
7
India
5
Indien
5
Jugendliche
5
Youth
5
Customer satisfaction
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Measurement
3
Messung
3
Perceived brand globalness
3
Perception
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Wahrnehmung
3
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31
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1
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Article
46
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46
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46
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English
46
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Diamantopoulos, Adamantios
Sarkar, Abhigyan
Han, Heesup
48
Usman, Osly
35
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Mattila, Anna S.
25
Sreejesh, S.
22
Bang, Nguyen
21
Hollebeek, Linda D.
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Guzman, Francisco
18
Melewar, T. C.
18
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Paul, Justin
17
Balaji, M. S.
16
Wong, IpKin Anthony
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Ahn, Jiseon
14
Hanks, Lydia
14
Huber, Frank
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Bauer, Hans H.
13
Burmann, Christoph
13
Eisingerich, Andreas B
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Sharma, Piyush
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
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Journal of business research : JBR
13
Journal of international marketing
6
Asia Pacific journal of marketing and logistics
2
International marketing review
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
British journal of management
1
British journal of management : BJM
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Management research review
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
46
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
9
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
10
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
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