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~person:"Diehl, Hans-Jörg"
~person:"Hüttner, Manfred"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Theorie"
~subject:"Virales Marketing"
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Brand image
Theorie
Virales Marketing
B-to-B-Marketing
15
Business-to-business marketing
15
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Theory
5
Customer value
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Dienstleistungsmarketing
3
Marketing
3
Services marketing
3
Brand management
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Transaction costs
2
Transaktionskosten
2
Allocation
1
Allokation
1
Asymmetric information
1
Asymmetrische Information
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Bundling strategy
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
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German
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Diehl, Hans-Jörg
Hüttner, Manfred
Kumar, V.
Backhaus, Klaus
17
Kleinaltenkamp, Michael
16
Homburg, Christian
5
Plinke, Wulff
5
Albers, Sönke
4
Biedenbach, Galina
4
Christodoulides, George
4
Fließ, Sabine
4
Kliche, Mario
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Brown, Brian P.
3
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Glynn, Mark S.
3
Hermanns, Arnold
3
Jacob, Frank
3
Krause, Juliane
3
Marra, Andreas
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Obloj, Tomasz
3
Voeth, Markus
3
Ahearne, Michael
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Bausback, Nadine
2
Beckert, Walter
2
Bengtsson, Maria
2
Bhaskaran, Sreekumar R.
2
Binckebanck, Lars
2
Bodnar, Kipp
2
Boha, Julian
2
Brown, Brian
2
Bruhn, Manfred
2
Casidy, Riza
2
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Published in...
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Entwicklungen des Investitionsgütermarketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
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ECONIS (ZBW)
7
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1
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
4
Marketing für betriebswirtschaftliche Standardanwendungssoftware : Bewältigung von Unsicherheit und Spezifität im Systemgeschäft
Diehl, Hans-Jörg
-
2000
Persistent link: https://www.econbiz.de/10001461313
Saved in:
5
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
6
Geschäftstypologien im Investitionsgütermarketing : ein Integrationsversuch
Meyer, Margit
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 117-175)
.
1998
Persistent link: https://www.econbiz.de/10001305477
Saved in:
7
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
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