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~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
~subject:"International marketing"
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International marketing
Advertising effects
63
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Advertising
34
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34
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26
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26
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Diehl, Sandra
Eisend, Martin
King, Stephen
Mueller, Barbara
8
Terlutter, Ralf
6
Cote, Joseph A.
3
Taylor, Charles Raymond
3
Brandt, Corine van den
2
Cole, Catherine A.
2
Cui, Geng
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Ford, John B.
2
Gelbrich, Katja
2
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2
Gäthke, Daniel
2
Hendriks, Berna
2
Hornikx, Jos
2
Lans, Ralf van der
2
Leeflang, Peter
2
Meurs, Frank van
2
Minor, Michael
2
Okazaki, Shintaro
2
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2
Sanderse, Wouter
2
Siew Meng Leong
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Smidts, Ale
2
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2
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International advertising and communication : current insights and empirical findings
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
8
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1
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
4
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
5
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
6
International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra
(
contributor
);
Terlutter, Ralf
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520610
Saved in:
7
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
8
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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