//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dijkman, Jeroen"
~person:"Kerr, Gayle"
~person:"Lüthje, Christian"
~person:"VINEREAN, Simona"
~source:"econis"
~subject:"Advertising"
~subject:"Customer Loyalty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Customer Loyalty
Delphi technique
4
Delphi-Methode
4
Werbung
3
Advertising effects
2
Werbewirkung
2
Advertising definition
1
Advertising industry
1
Advertising planning
1
Agrarwissenschaft
1
Agricultural sciences
1
Betriebswirtschaftsstudium
1
Biotechnologie
1
Biotechnology
1
Definition
1
Delphi method
1
Empirical method
1
Empirische Methode
1
Ethiopia
1
Graduate business education
1
Innovation
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktforschung
1
Social Web
1
Social web
1
Uganda
1
Web analytics
1
Webanalyse
1
Werbeplanung
1
Werbewirtschaft
1
comparison of definitions
1
dimenions of advertising
1
Äthiopien
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dijkman, Jeroen
Kerr, Gayle
Lüthje, Christian
VINEREAN, Simona
Chandy, Rajesh K.
1
Delbaere, Marjorie
1
Egermann, Hauke
1
Elliott, Caroline
1
Herzog, Martin
1
Hood, Karen M.
1
Hopkins, Christopher D.
1
Kowalczyk, Christine M.
1
Krisnanto, Umbas
1
Lepa, Steffen
1
Lings, Ian
1
MacInnis, Deborah J.
1
Novianti, Riska
1
Padgett, Daniel
1
Richards, Jef
1
Schoenrock, Andreas
1
Schultz, Don E.
1
Sellers Rubio, Ricardo
1
Simmons, Robert
1
Smith, Malcolm C.
1
Steffens, Jochen
1
Tellis, Gerard J.
1
Thaivanich, Pattana
1
Tong, Suk Chong
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
RePEc
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->