Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Year of publication: |
2009
|
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Authors: | Kerr, Gayle |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 119-137
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Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Werbung | Advertising | Delphi-Methode | Delphi technique |
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