Dikčius, Vytautas; Radavičienė, Indrė; Gerulytė, … - In: Trends economics and management 13 (2019) 33, pp. 71-85
background music, e-shop quality perception and purchase intention responses. Methodology/methods: Experiment, mixed ANOVA and … stimuli affected the emotion and attitude towards the site (emotional/cognitive states) and consequently influenced purchase …