Who convinces whom? : parent and child perceptions of children's engagement in parental purchase decisions
Year of publication: |
2019
|
---|---|
Authors: | Dikčius, Vytautas ; Pikturnienė, Indrė ; Šeimienė, Eleonora ; Pakalniškienė, Vilmantė ; Kavaliauskė, Monika ; Reardon, James |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 2, p. 252-269
|
Subject: | child | engagement | influence | overestimation | purchase decision | systematic analysis | Kinder | Children | Eltern | Parents | Kaufentscheidung | Purchase decision | Familie | Family | Konsumentenverhalten | Consumer behaviour | Familienökonomik | Family economics |
-
Typology of measures of children engagement in parental purchase decisions
Dikcius, Vytautas, (2017)
-
Talaie, HamidReza, (2024)
-
Dean, Dianne, (2014)
- More ...
-
Dikčius, Vytautas, (2019)
-
Adolescent influence on parental purchase decisions: typology of innovative products
Dikčius, Vytautas, (2018)
-
Brand avoidance : relations between brand-related stimuli and negative emotions
Kavaliauskė, Monika, (2015)
- More ...