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~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~subject:"Strategisches Management"
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Search: subject:"Betriebliche Preispolitik"
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Strategisches Management
Preismanagement
79
Pricing strategy
79
Preispolitik
26
Deutschland
18
Germany
17
Theorie
17
Theory
17
B-to-B-Marketing
14
Business-to-business marketing
14
Pricing
13
Consumer behaviour
11
Konsumentenverhalten
11
Unternehmenserfolg
10
Firm performance
9
USA
9
United States
9
Lieferantenmanagement
7
Supplier relationship management
7
Betriebliche Wertschöpfung
6
Führungskräfte
6
Managers
6
Value creation
6
Brand
5
Customer value
5
Innovation
5
Kundenwert
5
Markenartikel
5
Value-based pricing
5
Competitive advantage
4
Industrie
4
Manufacturing industries
4
New product development
4
Preistheorie
4
Produktentwicklung
4
Selling
4
Strategic management
4
Verkauf
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Diller, Hermann
Hinterhuber, Andreas
Chu, Chenghuan Sean
4
Gorodnichenko, Yuriy
4
Liozu, Stephan
4
Verboven, Frank
4
Björnerstedt, Jonas
3
Homburg, Christian
3
Leslie, Phillip
3
Berg, Nathan
2
Blahusch, Marc Oliver
2
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2
Faßnacht, Martin
2
Fischer, Timo
2
Gielens, Kathrijn
2
Gijsbrechts, Els
2
Gönsch, Jochen
2
Ihenyen, Confidence Joel
2
Klein, Robert
2
Meffert, Tobias
2
Miller, Ulrich
2
Neugebauer, Michael
2
Piga, Claudio A.
2
Schaper, Thorsten
2
Schneider, Janna
2
Schäfer, Heiko
2
Simon, Hermann
2
Sorensen, Alan T.
2
Steinhardt, Claudius
2
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2
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1
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1
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Business horizons
1
Journal of business strategy
1
MIT sloan management review
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ECONIS (ZBW)
4
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1
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
2
Pricing strategy implementation : translating pricing strategy into results
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013180661
Saved in:
3
Is it time to rethink your pricing strategy?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009568498
Saved in:
4
Customer value-based pricing strategies : why companies resist
Hinterhuber, Andreas
- In:
Journal of business strategy
29
(
2008
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10003756444
Saved in:
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