Is it time to rethink your pricing strategy?
by Andreas Hinterhuber and Stephan Liozu
| Year of publication: |
2011
|
|---|---|
| Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 53.2011/12, 4, p. 69-77
|
| Subject: | Preismanagement | Pricing strategy | USA | United States | Strategisches Management | Strategic management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568498