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~person:"Diller, Hermann"
~person:"Ratten, Vanessa"
~source:"econis"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
23
Relationship marketing
23
Internet marketing
7
Online-Marketing
7
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7
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7
relationship marketing
6
Digital marketing
5
Lieferantenmanagement
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Diller, Hermann
Ratten, Vanessa
Bruhn, Manfred
42
Homburg, Christian
29
Stauss, Bernd
23
Töpfer, Armin
23
Georgi, Dominik
18
Meyer, Anton
18
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17
Reichwald, Ralf
16
Wilde, Klaus D.
16
Helmke, Stefan
15
Uebel, Matthias
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13
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13
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Stock-Homburg, Ruth
13
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12
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12
Link, Jörg
12
Ahlert, Dieter
11
Günter, Bernd
11
Herrmann, Andreas
11
Kleinaltenkamp, Michael
10
Meffert, Heribert
10
Reinartz, Werner J.
10
Silberer, Günter
10
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Büttgen, Marion
9
Hennig-Thurau, Thorsten
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Kumar, V.
9
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7
Greve, Goetz
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7
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Developing digital marketing : relationship perspectives
6
Transforming relationship marketing : strategies and business models in the digital age
4
Covid-19, technology and marketing : moving forward and the new normal
1
Direct marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Knowledge, learning and innovation : research insights on cross-sector collaborations
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Neue Entwicklungen in der Marktforschung
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
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1
The development and current trends of digital marketing and
relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
2
The current trends and future direction of digital and
relationship
marketing
: a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
4
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
5
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
6
Market bank as alternative to MSMEs fund provider : lesson of entrepreneurship from Indonesia
Zaluchu, Sonny Eli
;
Usmanij, Petrus
;
Ratten, Vanessa
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 43-52)
.
2022
Persistent link: https://www.econbiz.de/10013342953
Saved in:
7
Online retailing and
relationship
marketing
: evolution and theoretical insights into online retailing and
relationship
marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
8
Athlete entrepreneurs :
relationship
marketing
through collaborative ideation
Ratten, Vanessa
;
Thaichon, Park
- In:
Transforming relationship marketing : strategies and …
,
(pp. 100-116)
.
2021
Persistent link: https://www.econbiz.de/10012318950
Saved in:
9
Relationship
marketing
in the digital age
Ratten, Vanessa
;
Ahmed, Tanvir
- In:
Transforming relationship marketing : strategies and …
,
(pp. 136-144)
.
2021
Persistent link: https://www.econbiz.de/10012318952
Saved in:
10
Online retailing and
relationship
marketing
: the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
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