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~person:"Dillon, William R."
~person:"Wedel, Michel"
~subject:"Automotive market"
~subject:"Bibliotheksdienstleistung"
~subject:"Market research"
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Dillon, William R.
Wedel, Michel
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Journal of marketing research : JMR
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ECONIS (ZBW)
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
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2
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
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3
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
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pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
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