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~person:"Dinnie, Keith"
~person:"Disegna, Marta"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~subject:"country of origin"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Country of origin
Konsumentenverhalten
country of origin
Consumer behaviour
4
Rules of origin
4
Ursprungsregeln
4
Brand image
3
Markenimage
3
ASEAN countries
2
ASEAN-Staaten
2
Brand
2
Brand management
2
China
2
Designation of origin
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Italien
2
Italy
2
Markenartikel
2
Markenführung
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Automobilzulieferindustrie
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Automotive supplier industry
1
Bibliometrics
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brand associations
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branding
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international marketing
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Dinnie, Keith
Disegna, Marta
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Phau, Ian
3
Vescovi, Tiziano
3
Achabou, Mohamed Akli
2
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Aiello, Gaetano
2
Astous, Alain d'
2
Balabanis, George
2
Barnes, Liz
2
Birg, Laura
2
Carneiro, Jorge Manoel Teixeira
2
Cheah, Isaac
2
Checchinato, Francesca
2
De Nisco, Alessandro
2
Deb, Madhurima
2
Dekhili, Sihem
2
Dmitrovič, Tanja
2
Donvito, Raffaele
2
Felix, Reto
2
Guina, Fernanda de Tavares Canto
2
Harzing, Anne-Wil
2
Herz, Marc
2
Josiassen, Alexander
2
Lee, Sangwon
2
Lee, Wei-Na
2
Mai, Robert
2
Mainolfi, Giada
2
Mandler, Timo
2
Marino, Vittoria
2
Rashid, Arooj
2
Russell, Cristel
2
Russell, Dale
2
Saldivar, Roberto
2
Seidenfuss, Kai-Uwe
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
Saved in:
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