Regional and country ethnocentrism : broadening ASEAN origin perspectives
Year of publication: |
2013
|
---|---|
Authors: | Seidenfuss, Kai-Uwe ; Kathawala, Yanus ; Dinnie, Keith |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 2, p. 298-320
|
Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing | ASEAN-Staaten | ASEAN countries |
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