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Construal-level theory
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Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott
;
Manolis, Chris
;
Brown, Drew
;
Guo, Xiaoning
; …
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 253-261
Persistent link: https://www.econbiz.de/10010867864
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