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~person:"Divakaran, Pradeep Kumar Ponnamma"
~person:"Stremersch, Stefan"
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Divakaran, Pradeep Kumar Ponnamma
Stremersch, Stefan
Peukert, Christian
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ERIM report series research in management
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
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The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
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