//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Divakaran, Pradeep Kumar Ponnamma"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucher"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Brand equity
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online community
2
Social Web
2
Social web
2
Brand associations
1
Brand awareness
1
Brand concept maps
1
Brand favourability
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Internet marketing
1
Luxury goods
1
Luxusgüter
1
Online-Marketing
1
Sales prediction
1
User-generated data
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Collection of articles of several authors
Conference paper
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Divakaran, Pradeep Kumar Ponnamma
Han, Heesup
125
Mattila, Anna S.
112
Belk, Russell W.
76
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
70
Khare, Arpita
70
Grewal, Dhruv
68
Dwivedi, Yogesh Kumar
66
Jang, Soocheong
66
Loureiro, Sandra Maria Correia
66
Walsh, Gianfranco
61
Nayga, Rodolfo M.
60
Septianto, Felix
60
Herrmann, Andreas
57
Paul, Justin
57
Sharma, Piyush
53
Sheth, Jagdish N.
53
Bagozzi, Richard P.
52
Laroche, Michel
52
Ko, Eunju
50
Hollebeek, Linda D.
49
Bang, Nguyen
45
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Park, Jungkun
45
Pelsmacker, Patrick de
45
Wong, IpKin Anthony
45
Hyun, Sunghyup Sean
43
Thaichon, Park
43
Wiedmann, Klaus-Peter
42
Verhoef, Peter C.
41
Das, Gopal
40
Gil Saura, Irene
40
Homburg, Christian
40
Ko, Yong Jae
40
Prentice, Catherine
40
Kim, Seongseop
39
Law, Chun Hung Roberts
39
Eisend, Martin
38
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
2
Strategic change
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
2
Using employee-generated content from digital platforms to understand the luxury culture
Alvarez Castillo, Jhon
;
Bryson, Douglas
;
Divakaran, …
- In:
Strategic change
31
(
2022
)
3
,
pp. 295-303
Persistent link: https://www.econbiz.de/10013275773
Saved in:
3
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->