Using employee-generated content from digital platforms to understand the luxury culture
Year of publication: |
2022
|
---|---|
Authors: | Alvarez Castillo, Jhon ; Bryson, Douglas ; Divakaran, Pradeep Kumar Ponnamma ; Xiong, Jie |
Published in: |
Strategic change. - New York, NY : Wiley Interscience, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 31.2022, 3, p. 295-303
|
Subject: | Luxusgüter | Luxury goods | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
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