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~person:"Dodoo, Naa Amponsah"
~person:"Muehling, Darrel D."
~subject:"Advertising effects"
~subject:"Cognition"
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Advertising effects
Cognition
Consumer behaviour
27
Konsumentenverhalten
27
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22
Advertising
11
Werbung
11
Brand management
7
Markenführung
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Dodoo, Naa Amponsah
Muehling, Darrel D.
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
17
Esch, Franz-Rudolf
15
Huber, Frank
15
Eisend, Martin
13
Pauwels, Koen
13
Yoon, Sukki
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Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dahlén, Micael
10
Hudders, Liselot
10
Jang, Soocheong
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bagozzi, Richard P.
9
Bauer, Hans H.
9
Bellman, Steven
9
Chan, Kara
9
Choi, Yung Kyun
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Evans, Nathaniel J.
9
Han, Heesup
9
Ilicic, Jasmina
9
Krishna, Aradhna
9
Meyer, Frederik
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Vanhuele, Marc
9
Wilbur, Kenneth C.
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Yoon, Hye Jin
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Assenza, Tiziana
8
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Journal of marketing communications
7
Journal of promotion management : JPM
4
Journal of advertising : official publication of the American Academy of Advertising
3
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
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Journal of consumer behaviour
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
22
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
3
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
4
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
5
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
Saved in:
6
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
7
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
8
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
9
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
10
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
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