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~person:"Dodoo, Naa Amponsah"
~subject:"Behavioural finance"
~subject:"Werbewirkung"
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Behavioural finance
Werbewirkung
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Dodoo, Naa Amponsah
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Schindler, David
7
Wen, Taylor Jing
7
Kocher, Martin
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Lucks, Konstantin E.
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Morris, Jon D.
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Pelsmacker, Patrick de
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Bosman, Ronald
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Brooks, Chris
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Sar, Sela
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Lou, Dong
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Mathieu, Anna
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Nallaperuma, Kaushalya
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Necker, Sarah
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Poels, Karolien
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Spaenjers, Christophe
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Subrahmanyam, Avanidhar
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Winden, Frans A. A. M. van
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Yoon, Hye Jin
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Ziegelmeyer, Michael
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ECONIS (ZBW)
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The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
3
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
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