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~person:"Dodoo, Naa Amponsah"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Advertising effects
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Consumer behaviour
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Werbewirkung
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Advertising
7
Werbung
7
Internet marketing
4
Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Dodoo, Naa Amponsah
Gierl, Heribert
8
Arora, Taanika
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Fogel, Joshua
5
Choi, Yung Kyun
4
Fossen, Beth L.
4
Kerr, Gayle
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Steffenhagen, Hartwig
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Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Esteban, Lola
3
Hayes, Jameson L.
3
Huang, Yan
3
Kaiser, Harry M.
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Mahdian, Mohammad
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Orazi, Davide C.
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Reich, Sandra
3
Schweidel, David A.
3
Torres, Ivonne M.
3
Tucker, Catherine
3
Wang, Ye
3
Yang, Shuai
3
Yoon, Sukki
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International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
2
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
Saved in:
3
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
4
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
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