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~person:"Dolen, Willemijn M. van"
~person:"Laurell, Christofer"
~person:"Qiu, Liangfei"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Social Web
65
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Internet marketing
25
Online-Marketing
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18
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12
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11
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social media
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Dolen, Willemijn M. van
Laurell, Christofer
Qiu, Liangfei
Ruyter, Ko de
Vrontis, Demetris
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
23
Loureiro, Sandra Maria Correia
21
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Flavián Blanco, Carlos
17
Tan, Yong
17
Bigné Alcañiz, J. Enrique
15
Whinston, Andrew B.
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Kane, Gerald C.
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Akram, Umair
13
Hennig-Thurau, Thorsten
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Ko, Eunju
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Rana, Nripendra P.
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Schweidel, David A.
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Stephen, Andrew T.
13
Casaló, Luis V.
12
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Wirtz, Bernd W.
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Ye, Qiang
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Berthon, Pierre R.
11
Etter, Michael
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Information systems research : ISR
6
Journal of management information systems : JMIS
6
Technological forecasting & social change : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Psychology & marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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International journal of innovation management
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Journal of Asia Business Studies
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Business horizons
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California management review
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European management journal
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of international management
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of retailing
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Management information systems : mis quarterly
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Management learning : the international journal for managerial and organizational learning and development
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Marketing letters : a journal of research in marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Personnel review
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of consumer marketing
1
The journal of product & brand management
1
The journal of strategic information systems : incorporating International Information Systems
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ECONIS (ZBW)
67
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
6
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
7
Comparing coverage of disruptive change in social and traditional media : evidence from the sharing economy
Laurell, Christofer
;
Sandström, Christian
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 339-344
Persistent link: https://www.econbiz.de/10011958177
Saved in:
8
Social media analytics for innovation management research : a systematic literature review and future research agenda
Geissinger, Andrea
;
Laurell, Christofer
;
Öberg, Christina
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014478541
Saved in:
9
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
10
Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah
;
Hu, Yuheng
;
Qiu, Liangfei
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
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