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~person:"Dolnicar, Sara"
~person:"Lough, Nancy"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Search: subject_exact:"Clustering approach"
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Fuzzy sets
Market research
Market segmentation
Cluster analysis
8
Clusteranalyse
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4
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cluster analysis
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market segmentation
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Dolnicar, Sara
Lough, Nancy
Tkaczynski, Aaron
6
D'Urso, Pierpaolo
3
Disegna, Marta
3
Leisch, Friedrich
3
Massari, Riccardo
3
Parsad, Chandan
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Prashar, Sanjeev
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Prebensen, Nina K.
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Rundle-Thiele, Sharyn
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Sondhi, Neena
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Walsh, Gianfranco
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Alaimo, Leonardo Salvatore
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Deshmukh, Arun Kumar
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Eusébio, Celeste
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Haverila, Matti
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Jagadev, Alok Kumar
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Jaiswal, Deepak
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Kondo, Fumiyo N.
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Mumcu, Ceyda
2
Nayak, Subrat Kumar
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Oussalah, M.
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Rout, Pravat Kumar
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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1
Pro softball fan segments : a two-step cluster analysis
Mumcu, Ceyda
;
Lough, Nancy
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 485-504
Persistent link: https://www.econbiz.de/10013370335
Saved in:
2
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
3
How to avoid random market segmentation solutions
Ernst, Dominik
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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4
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
5
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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6
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
7
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
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