Pro softball fan segments : a two-step cluster analysis
Year of publication: |
2022
|
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Authors: | Mumcu, Ceyda ; Lough, Nancy |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 3, p. 485-504
|
Subject: | Cluster analysis | Market segmentation | Niche sports | Softball | Women's sports | Clusteranalyse | Marktsegmentierung | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Frauen | Women |
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