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~person:"Dolnicar, Sara"
~person:"Neslin, Scott A."
~subject:"Market segmentation"
~subject:"Multichannel customer segmentation"
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Search: subject:"cluster analysis"
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Market segmentation
Multichannel customer segmentation
Cluster analysis
9
Clusteranalyse
8
Marktsegmentierung
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Consumer behaviour
4
Konsumentenverhalten
4
cluster analysis
4
Bootstrap
2
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Marketingmanagement
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bootstrap
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data-driven market segmentation
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market segmentation
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Beziehungsmarketing
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Deal proneness
1
Disposable income
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Distribution channel
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Holiday behaviour
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Latent class cluster analysis.
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Latent class modeling
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Mixture models
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Multichannel consumers
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Niche segments
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Omnichannel management
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Dolnicar, Sara
Neslin, Scott A.
Tkaczynski, Aaron
7
DeSarbo, Christian F.
3
Leisch, Friedrich
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
DeSarbo, Wayne
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Eusébio, Celeste
2
Grewal, Rajdeep
2
Haverila, Matti
2
Huang, Wan-Tran
2
Jaiswal, Deepak
2
Lough, Nancy
2
Mumcu, Ceyda
2
Schwanenberg, Stefan
2
Vijay, T. Sai
2
Aggarwal, Himanshu
1
Aghdaie, Mohammad Hasan
1
Ahuja, Vandana
1
Akhondzadeh-Noughabi, Elham
1
Albaum, Gerald S.
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Alhothali, Ghada Talat
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Alkan, Leyla
1
Allan, David
1
Alvarez de Toledo, Pablo
1
Amin Mahir Abdullah
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Anand, Sandip
1
Andrades Caldito, Lidia
1
Andrews, J. Craig
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
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ECONIS (ZBW)
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1
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
2
How to avoid random market segmentation solutions
Ernst, Dominik
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
Saved in:
3
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
4
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
5
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
6
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
7
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
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