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~person:"Dong, Xuebing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
5
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5
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Anger
1
Augmented reality
1
Beziehungsmarketing
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Brand community
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Brand community-swinging
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Brand loyalty
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Cause-Related Marketing
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Cause-related marketing
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Channel complementarity theory
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China
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Cognition
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Cognitive fluency
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Consumer environmental awareness
1
Consumer-related traits
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Credit policy
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Distribution channel
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Dual credit policy
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Einzelhandel
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Electric vehicle
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Elektrofahrzeug
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Energieeinsparung
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Energy efficiency
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Environmental consciousness
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Foreign brands
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Dong, Xuebing
Han, Heesup
116
Belk, Russell W.
114
Grunert, Klaus G.
100
Mattila, Anna S.
98
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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Asia Pacific journal of marketing and logistics
2
Energy economics
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun
;
Deng, Nianqi
;
Qian, Yi
;
Dong, Xuebing
- In:
Journal of business ethics : JBE
175
(
2022
)
2
,
pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Exploring the effectiveness of China's dual credit policy in a differentiated automobile market when some consumers are environmentally aware
Fulan, Wu
;
Li, Pei
;
Dong, Xuebing
;
Lu, Yuanzhu
- In:
Energy economics
111
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013350055
Saved in:
5
Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun
;
Chai, Zeli
;
Deng, Nianqi
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
Saved in:
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