Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Year of publication: |
2022
|
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Authors: | Fan, Xiaojun ; Deng, Nianqi ; Qian, Yi ; Dong, Xuebing |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 175.2022, 2, p. 339-360
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Subject: | Cause-related marketing | Consumer-related traits | Execution-related factors | Product-related traits | Cause-Related Marketing | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour |
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