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~person:"Draganska, Michaela"
~person:"Zaccour, Georges"
~subject:"Applied game theory"
~subject:"Vertriebsweg"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Distributionsweg"
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Applied game theory
Vertriebsweg
Distribution channel
14
Advertising
6
Game theory
6
Preismanagement
6
Pricing strategy
6
Spieltheorie
6
Werbung
6
Theorie
5
Theory
5
Marketing channels
4
Einzelhandel
3
Lieferkette
3
Nash equilibrium
3
Nash-Gleichgewicht
3
Retail trade
3
Supply chain
3
Advertising effects
2
Lieferantenmanagement
2
Revenue-sharing contract
2
Supplier relationship management
2
Vertical integration
2
Werbewirkung
2
Advertising elasticities
1
Bargaining power
1
Bargaining theory
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Beziehungsmarketing
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Brand
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Brand image
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Brand management
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Brand reputation
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Business model
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Channel coordination
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Co-op advertising programs
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Coffee trade
1
Consumer behaviour
1
Contingent products
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1
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Aufsatz in Zeitschrift
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Draganska, Michaela
Zaccour, Georges
Yan, Ruiliang
23
Neslin, Scott A.
16
Pei, Zhi
13
Schramm-Klein, Hanna
12
Chen, Jing
11
Choi, Tsan-Ming
11
Zhuang, Guijun
11
Cai, Gangshu
10
Cheng, T. C. E.
10
Karray, Salma
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Niu, Baozhuang
10
Verhoef, Peter C.
10
Chen, Ying-Ju
9
Sigué, Simon Pierre
9
Dong, Maggie Chuoyan
8
Guo, Xiaolong
8
He, Yong
8
Jerath, Kinshuk
8
Liang, Liang
8
Liu, Yunchuan
8
Taboubi, Sihem
8
Xiao, Tiaojun
8
Zielke, Stephan
8
Frasquet Deltoro, Marta
7
Guan, Xu
7
Hua, Zhongsheng
7
Jiang, Baojun
7
Kim, Stephen K.
7
Li, Guo
7
Li, Yongjian
7
Nariu, Tatsuhiko
7
Sethi, Suresh P.
7
Shankar, Venkatesh
7
Shi, Victor
7
Wagner, Gerhard
7
Yang, Zhilin
7
Zhao, Xuan
7
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European journal of operational research : EJOR
4
International game theory review
2
Central European journal of operations research
1
Economics letters
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic dynamics & control
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
14
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1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
3
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
4
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
7
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
8
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
9
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
10
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
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