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~person:"Draganska, Michaela"
~person:"Zaccour, Georges"
~subject:"Consumer goods marketing"
~subject:"Einzelhandel"
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Search: subject_exact:"Distributionsweg"
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Consumer goods marketing
Einzelhandel
Distribution channel
27
Vertriebsweg
27
Game theory
10
Preismanagement
10
Pricing strategy
10
Spieltheorie
10
Advertising
9
Werbung
9
Theorie
7
Theory
7
Bargaining power
5
Competitive strategy
5
Nash equilibrium
5
Nash-Gleichgewicht
5
Verhandlungsmacht
5
Wettbewerbsstrategie
5
Lieferkette
4
Marketing channels
4
Retail trade
4
Supply chain
4
Bargaining theory
3
Beziehungsmarketing
3
Deutschland
3
Germany
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
Verhandlungstheorie
3
Ökonometrisches Modell
3
Advertising effects
2
Dynamic game
2
Dynamisches Spiel
2
Econometric model
2
Handelsmarke
2
Innovation diffusion
2
Innovationsdiffusion
2
Konsumgütermarketing
2
Marketing
2
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2
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English
6
Author
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Draganska, Michaela
Zaccour, Georges
Schramm-Klein, Hanna
16
Yan, Ruiliang
13
Chen, Jing
7
Gao, Fei
7
Geylani, Tansev
7
Wagner, Gerhard
7
Frasquet Deltoro, Marta
6
Heinemann, Gerrit
6
Schröder, Hendrik
6
Acquila-Natale, Emiliano
5
Ahlert, Dieter
5
Cai, Gangshu
5
Dukes, Anthony J.
5
Fransoo, Jan C.
5
Gallino, Santiago
5
Janssen, Maarten C. W.
5
Karray, Salma
5
Li, Guo
5
Liu, Yunchuan
5
Pei, Zhi
5
Steenburgh, Thomas J.
5
Steinmann, Sascha
5
Swoboda, Bernhard
5
Verhoef, Peter C.
5
Bezes, Christophe
4
Breugelmans, Els
4
Cebollada, Javier
4
Cheng, T. C. E.
4
Emrich, Oliver
4
Gurnani, Haresh
4
He, Yong
4
Holzapfel, Andreas
4
Iglesias-Pradas, Santiago
4
Kuhn, Heinrich
4
Kumar, Subodha
4
Kushwaha, Tarun
4
Neslin, Scott A.
4
Reisinger, Markus
4
Rittinger, Sebastian
4
Sethi, Suresh
4
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CUDARE working paper series
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
International game theory review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Research paper series / Stanford Graduate School of Business
1
Source
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ECONIS (ZBW)
6
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1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
3
A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783500
Saved in:
4
A larger slice or a larger pie? : An empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003719975
Saved in:
5
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
6
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
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