Effectiveness of coop advertising programs in competitive distribution channels
Year of publication: |
2007
|
---|---|
Authors: | Karray, Salma ; Zaccour, Georges |
Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 9.2007, 2, p. 151-167
|
Subject: | Vertriebsweg | Distribution channel | Werbung | Advertising | Einzelhandel | Retail trade | Gefangenendilemma | Prisoner's dilemma | Theorie | Theory |
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