Effectiveness of coop advertising programs in competitive distribution channels
Year of publication: |
2007
|
---|---|
Authors: | Karray, Salma ; Zaccour, Georges |
Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 9.2007, 2, p. 151-167
|
Subject: | Vertriebsweg | Distribution channel | Werbung | Advertising | Einzelhandel | Retail trade | Gefangenendilemma | Prisoner's dilemma | Theorie | Theory |
-
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet, (2016)
-
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen, (1996)
-
Sacco, Armando, (2021)
- More ...
-
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma, (2017)
-
Could co-op advertising be a manufacturer's counterstrategy to store brands?
Karray, Salma, (2006)
-
Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma, (2020)
- More ...