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~person:"Dreier, Henrik"
~person:"Shankar, Venkatesh"
~subject:"Consumer behaviour"
~subject:"E-commerce"
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Consumer behaviour
E-commerce
Mobile Marketing
9
Mobile marketing
9
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5
Mobilkommunikation
5
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4
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2
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2
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2
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Dreier, Henrik
Shankar, Venkatesh
Fritz, Wolfgang
9
Bliemel, Friedhelm
7
Fassott, Georg
5
Muther, Andreas
5
Wilke, Kai
5
Becker, Jörg
4
Weiber, Rolf
4
Ahlert, Dieter
3
Backhaus, Klaus
3
Bamoriya, Hemant
3
Bauer, Hans H.
3
Brand, Simone
3
Büttgen, Marion
3
Cui, Xuebin
3
Dees, Heiko
3
Dwivedi, Yogesh Kumar
3
Giaglis, George M.
3
Hermanns, Arnold
3
Katona, Zsolt
3
Meffert, Heribert
3
Nachtmann, Matthias
3
Rafieian, Omid
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Shareef, Mahmud Akhter
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Theobald, Axel
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Thorson, Esther
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Wamser, Christoph
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2
Baek, Tae Hyun
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Bandulet, Martin
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Baye, Irina
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Berg, Hartmut
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Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing in a digital world
1
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ECONIS (ZBW)
6
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1
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
3
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
4
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
Saved in:
5
Electronic Commerce für neue PKW
Freter, Hermann
;
Dreier, Henrik
- In:
Handelsforschung
14
(
2000
),
pp. 343-364
Persistent link: https://www.econbiz.de/10001473030
Saved in:
6
Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
Dreier, Henrik
-
1999
Persistent link: https://www.econbiz.de/10001406314
Saved in:
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