//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dreier, Henrik"
~person:"Shankar, Venkatesh"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Mobile application"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Internet marketing
Mobile application
Mobile Marketing
9
Mobile marketing
9
Mobile communications
5
Mobilkommunikation
5
Electronic Commerce
4
Competitive advantage
2
Consumer behaviour
2
Distribution channel
2
Einzelhandel
2
Konsumentenverhalten
2
Market entry
2
Marketing management
2
Marketingmanagement
2
Markteintritt
2
Mobile Anwendung
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Retail trade
2
Technology
2
Theorie
2
Theory
2
Vertriebsweg
2
Wettbewerbsvorteil
2
Absatzweg
1
Advertising
1
Advertising effects
1
App
1
Arbeitsmobilität
1
Automotive industry
1
Automotive market
1
Automotive services industry
1
Consumer behavior
1
Deutschland
1
Digital marketing
1
Distributionspolitik
1
Germany
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Dreier, Henrik
Shankar, Venkatesh
Fritz, Wolfgang
9
Bliemel, Friedhelm
7
Fassott, Georg
5
Muther, Andreas
5
Sajad Rezaei
5
Spann, Martin
5
Bauer, Hans H.
4
Becker, Jörg
4
Ghose, Anindya
4
Heinemann, Gerrit
4
Katona, Zsolt
4
Kollmann, Tobias
4
Luo, Xueming
4
Weiber, Rolf
4
Ahlert, Dieter
3
Bart, Yakov
3
Büttgen, Marion
3
Cui, Xuebin
3
Dees, Heiko
3
Dwivedi, Yogesh Kumar
3
Fang, Zheng
3
Giaglis, George M.
3
Gordon, Brett R.
3
Hermanns, Arnold
3
Jerath, Kinshuk
3
Krafft, Manfred
3
Meffert, Heribert
3
Nachtmann, Matthias
3
Narayanan, Sridhar
3
Okazaki, Shintaro
3
Rafieian, Omid
3
Rodgers, Shelly
3
Schmidt, Sebastian
3
Schwarz, Torsten
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Theobald, Axel
3
Thorson, Esther
3
Wamser, Christoph
3
more ...
less ...
Published in...
All
Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
4
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
5
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
Saved in:
6
Electronic Commerce für neue PKW
Freter, Hermann
;
Dreier, Henrik
- In:
Handelsforschung
14
(
2000
),
pp. 343-364
Persistent link: https://www.econbiz.de/10001473030
Saved in:
7
Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
Dreier, Henrik
-
1999
Persistent link: https://www.econbiz.de/10001406314
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->