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~person:"Drengner, Jan"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Service innovation"
~type_genre:"Aufsatz im Buch"
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Customer Management : Vertriebs- und Servicekonzepte der Zukunft
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Customer Management aus Sicht der Service-Dominant Logic : Herausforderungen und Handlungsempfehlungen
Drengner, Jan
- In:
Customer Management : Vertriebs- und Servicekonzepte …
,
(pp. 45-65)
.
2011
Persistent link: https://www.econbiz.de/10009426311
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