Customer Management aus Sicht der Service-Dominant Logic : Herausforderungen und Handlungsempfehlungen
Year of publication: |
2011
|
---|---|
Authors: | Drengner, Jan |
Published in: |
Customer Management : Vertriebs- und Servicekonzepte der Zukunft. - Berlin : Logos-Verl., ISBN 3-8325-2943-8. - 2011, p. 45-65
|
Subject: | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing |
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