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~person:"Dresch, Kai-Michael"
~person:"Huang, Ming-Hui"
~person:"Vargo, Stephen L."
~subject:"Relationship marketing"
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Relationship marketing
Dienstleistung
31
Services
25
Dienstleistungssektor
11
Service industry
11
Beziehungsmarketing
8
Marketing theory
8
Marketingtheorie
8
Service-Dominant Logic
8
Service-dominant logic
8
Dienstleistungsmarketing
7
Services marketing
7
Theorie
7
Theory
7
Betriebliche Wertschöpfung
6
Modularisierung
6
Modularity
6
Value creation
6
Dienstleistungsqualität
5
Product
5
Produkt
5
Service quality
5
Koordination
4
Competitive strategy
3
Criticism
3
Customer integration
3
History of economic thought
3
Kritik
3
Kundenintegration
3
Wettbewerbsstrategie
3
Ökonomische Ideengeschichte
3
Artificial intelligence
2
Brand growth
2
Brand management
2
Business network
2
Co-creation
2
Consumer behaviour
2
Coordination
2
Customer service
2
Design Structure Matrix
2
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English
7
German
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Dresch, Kai-Michael
Huang, Ming-Hui
Vargo, Stephen L.
Stauss, Bernd
8
Bruhn, Manfred
7
Corsten, Hans
5
Edvardsson, Bo
5
Gustafsson, Anders
5
Jaakkola, Elina
5
McColl-Kennedy, Janet R.
5
Bitner, Mary Jo
4
Gremler, Dwayne D.
4
Grönroos, Christian
4
Rust, Roland T.
4
Witell, Lars
4
Benoit, Sabine
3
Gouthier, Matthias H. J.
3
Helkkula, Anu
3
Lusch, Robert F.
3
Reichwald, Ralf
3
Russell-Bennett, Rebekah
3
Stuhlmann, Stephan
3
Walsh, Gianfranco
3
Zeithaml, Valarie A.
3
Aarikka-Stenroos, Leena
2
Aggarwal, Himanshu
2
Aksoy, Lerzan
2
Alkire, Linda
2
Ballantyne, David
2
Benkenstein, Martin
2
Bruce, Helen L.
2
Carbonell, Pilar
2
Choi, Laee
2
Coenen, Christian
2
Dev, Chekitan S.
2
Dous, Malte
2
Dunkel, Wolfgang
2
Falk, Tomas
2
Faßnacht, Martin
2
Femić-Radosavović, Bojana
2
Furrer, Olivier
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research
1
Schriften zum Produktionsmanagement
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
6
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
7
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
8
Wettbewerbsstrategische Grundorientierungen für Dienstleistungsunternehmungen : Entwurf und Konkretisierung eines integrativen Konzeptes
Corsten, Hans
-
2004
Persistent link: https://www.econbiz.de/10013419521
Saved in:
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