//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Abhishek"
~person:"Hennigs, Nadine"
~person:"John, Deborah Roedder"
~subject:"Food retailing"
~subject:"Indien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand extension"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Food retailing
Indien
Brand extension
12
Markentransfer
12
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand extensions
2
Corporate reputation
2
Cultural identity
2
Deutschland
2
Firmenimage
2
Germany
2
India
2
Kulturelle Identität
2
Australia
1
Australien
1
Brand
1
Brand Measurement
1
Brand architecture
1
Brand equity
1
Brands
1
Communication
1
Confidence
1
Corporate culture
1
Fashion
1
Feedback
1
Feedback effects
1
Finland
1
Finnland
1
Gesellschaft
1
Implicit association test (IAT)
1
Implicit measurement
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Kommunikation
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dwivedi, Abhishek
Hennigs, Nadine
John, Deborah Roedder
Merrilees, Bill
3
Bapat, Dhananjay
2
Joshi, Richa
2
Martinelli, Elisa
2
Punyatoya, Plavini
2
Yadav, Rajan
2
Abideen, Zain-ul
1
Belli, Alex
1
Binh Ngo Xuan
1
De Canio, Francesca
1
Gupta, Amitava
1
Jacob, Jayanth
1
Kaur, Harleen
1
Lahiri, Isita
1
Latif, Abdul
1
Marchi, Gianluca
1
Murugan, Nithya
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Pandit, Ajay
1
Panwar, J. S.
1
Suresh, Sheena
1
Sweeney, Arthur
1
Thuy Truong Thi
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
2
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
3
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->