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~person:"Dwivedi, Abhishek"
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Search: subject:"Self-brand connection"
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Advertising effects
3
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3
Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Konsumentenverhalten
3
Markenführung
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Werbewirkung
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self-brand connection
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Beziehungsmarketing
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Brand image
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Credibility
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Markenimage
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Relationship marketing
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relationship quality
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Moderation
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SEM
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Self-brand connection
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Service quality
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USA
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brand evaluation
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celebrity endorsement
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celebrity endorser credibility
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endorser credibility
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Dwivedi, Abhishek
Fazli-Salehi, Reza
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Johnson, Lester W.
3
McDonald, Robert E.
3
Shukla, Paurav
3
Carnevale, Marina
2
Fitzsimons, Gavan J.
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Gaustad, Tarje
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Hur, Won-Moo
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Jain, Sheetal
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Jung, Chang Mo
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Khalifa, Dina
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Lee, Seonjeong
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Mishra, Sita
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Nadeem, Waqar
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Samuelsen, Bendik M.
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Saxena, Garima
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Teck Ming Tan
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Warlop, Luk
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Al-Imamy, Saifeddin
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Anh Tran Tram Truong
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Ashraf, Abdul R.
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Bacile, Todd J.
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Basar, Berna
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Baugh, Lee A.
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Berger, Axel
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Berthon, Pierre R.
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Block, Lauren
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Bogicevic, Vanja
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Brady, Michael K.
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Brandstätter, Marion
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Bucic, Tania
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Burnasheva, Regina
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Cakici, N. Meltem
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Calantone, Roger J.
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International journal of advertising : the quarterly review of marketing communications
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Celebrity endorsements,
self-brand
connection
and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
2
Celebrity endorsement,
self-brand
connection
and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
3
The impact of a celebrity endorser's credibility on consumer
self-brand
connection
and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
4
Self-brand
connection
with service brands : examining relationships with performance satisfaction, perceived value, and brand relationship quality
Dwivedi, Abhishek
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010346096
Saved in:
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