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~person:"Dwivedi, Yogesh Kumar"
~person:"Grewal, Dhruv"
~person:"Walsh, Gianfranco"
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Emotion
Service quality
Konsumentenverhalten
207
Beziehungsmarketing
42
Relationship marketing
42
Internet marketing
28
Online-Marketing
28
Einzelhandel
27
Retail trade
27
Customer satisfaction
24
Kundenzufriedenheit
24
Social Web
24
Social web
24
Online retailing
23
Online-Handel
23
Brand management
21
Markenführung
21
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Brand image
16
Markenimage
16
E-commerce
14
Electronic Commerce
14
Advertising effects
13
Werbewirkung
13
Deutschland
12
Germany
12
Confidence
11
Mobile communications
11
Mobilkommunikation
11
Preismanagement
11
Pricing strategy
11
Vertrauen
11
Mobile Business
10
Mobile business
10
Brand
9
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123
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5
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Article
204
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3
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Article in journal
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Aufsatz in Zeitschrift
207
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4
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4
Collection of articles of several authors
4
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Non-commercial literature
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Hochschulschrift
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Working Paper
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Language
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English
192
German
15
Author
All
Dwivedi, Yogesh Kumar
Grewal, Dhruv
Walsh, Gianfranco
Wu, Luorong
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
21
Journal of retailing
13
International journal of hospitality management
12
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
10
Marketing : ZFP ; journal of research and management
9
Psychology & marketing
8
International journal of Indian culture and business management
7
Journal of marketing
7
European journal of marketing : EJM
6
The marketing review
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research
5
European management journal
4
Information systems management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
MSI reports : working paper series
4
International journal of contemporary hospitality management
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
The journal of services marketing
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of service management
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism management : research, policies, practice
2
Academy of Management journal : AMJ
1
Asia Pacific journal of marketing and logistics
1
Cornell hospitality quarterly : CQ
1
Electronic markets : the international journal on networked business
1
European journal of innovation management : EJIM
1
European retail research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
207
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
4
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
5
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
6
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
7
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
10
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
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