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~person:"Dwivedi, Yogesh Kumar"
~person:"Högberg, Johan"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Mobile Marketing
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Dwivedi, Yogesh Kumar
Högberg, Johan
Shankar, Venkatesh
6
Luo, Xueming
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Fang, Zheng
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Ghose, Anindya
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Spann, Martin
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Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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The marketing review
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ECONIS (ZBW)
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A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
2
Herding the hordes : using location-based services and mobile messaging to affect visitor behavior
Högberg, Johan
;
Wästlund, Erik
;
Aas, Tor Helge
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 870-878
Persistent link: https://www.econbiz.de/10012230397
Saved in:
3
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
4
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
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