A broad overview of interactive digital marketing : a bibliometric network analysis
Anjala S. Krishen, Yogesh K. Dwivedi, N. Bindu, K. Satheesh Kumar
| Year of publication: |
2021
|
|---|---|
| Authors: | Krishen, Anjala S. ; Dwivedi, Yogesh Kumar ; Bindu, N. ; Kumar, K. Satheesh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 183-195
|
| Subject: | Digital marketing | e-advertising | e-marketing | e-Word-of-mouth | Interactive marketing | Mobile marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Mobile Marketing | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545041