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~person:"Dwivedi, Yogesh Kumar"
~person:"Han, Heesup"
~person:"Phau, Ian"
~person:"Wansink, Brian"
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Consumer behaviour
6
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Brand management
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Dwivedi, Yogesh Kumar
Han, Heesup
Phau, Ian
Wansink, Brian
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
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Kirchgeorg, Manfred
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Country of origin effect : looking back and moving forward
2
Brand management ; Vol. 4
1
Developmental challenges in marketing research
1
Sensory marketing : research on the sensuality of products
1
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
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2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
3
Activism research : designing transformative lab and field studies
Wansink, Brian
- In:
Transformative consumer research for personal and …
,
(pp. 67-88)
.
2012
Persistent link: https://www.econbiz.de/10009259664
Saved in:
4
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Predicting the future of consumer panels
Wansink, Brian
;
Sudman, Seymour
-
2009
Persistent link: https://www.econbiz.de/10003794904
Saved in:
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