Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Israel Nai, Isaac Cheah, and Ian Phau
| Year of publication: |
2019
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|---|---|
| Authors: | Nai, Israel ; Cheah, Isaac ; Phau, Ian |
| Published in: |
Country of origin effect : looking back and moving forward. - London : Routledge, ISBN 978-0-367-20188-3. - 2019, p. 128-148
|
| Subject: | Country image | product country image | consumer aspirations | consumer product knowledge | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012008503