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~person:"Dwivedi, Yogesh Kumar"
~person:"Hennig-Thurau, Thorsten"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Marketing
163
Theorie
92
Theory
92
Marktforschung
76
Marketingmanagement
73
Market research
72
Consumer behaviour
71
Marketing management
70
Relationship marketing
56
Deutschland
43
Germany
43
Marketingtheorie
41
Online-Marketing
41
Marketing theory
40
Internet marketing
39
Social Web
36
Social web
36
Brand management
28
Markenführung
28
Lieferantenmanagement
25
Supplier relationship management
25
Werbung
25
Advertising
22
Business-to-business marketing
20
Kommunikation
19
Viral marketing
19
Virales Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Service quality
17
Unternehmen
17
Dienstleistungsqualität
16
Marketingforschung
16
Physical distribution
16
Vertrieb
16
Betriebswirtschaftslehre
15
Business economics
15
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Undetermined
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Article
96
Book / Working Paper
29
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73
Aufsatz in Zeitschrift
73
Aufsatz im Buch
23
Book section
23
Collection of articles of several authors
10
Sammelwerk
10
Handbook
8
Handbuch
8
Aufsatzsammlung
4
Hochschulschrift
4
Lehrbuch
3
Reprint
3
Textbook
3
Thesis
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Conference proceedings
2
Fallstudie
2
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2
Accompanied by computer file
1
Arbeitspapier
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
88
German
37
Author
All
Dwivedi, Yogesh Kumar
Hennig-Thurau, Thorsten
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
139
Bruhn, Manfred
120
Kumar, V.
94
Han, Heesup
84
Huber, Frank
84
Herrmann, Andreas
80
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
65
Mattila, Anna S.
61
Hollebeek, Linda D.
60
Loureiro, Sandra Maria Correia
54
Krafft, Manfred
53
Sheth, Jagdish N.
51
Walsh, Gianfranco
49
Grewal, Dhruv
48
Palmatier, Robert W.
48
Piller, Frank T.
48
Backhaus, Klaus
47
Stauss, Bernd
46
Thaichon, Park
46
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Ko, Eunju
40
Svensson, Göran
40
Swoboda, Bernhard
40
Neslin, Scott A.
38
Prentice, Catherine
38
Woodside, Arch G.
38
Quach, Sara
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
Reinartz, Werner J.
36
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Institution
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American Marketing Association
1
Eric Cuvillier <Firma>
1
Springer International Publishing
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Published in...
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Journal of business research : JBR
10
Journal of retailing and consumer services
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Technological forecasting & social change : an international journal
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
Journal of retailing
2
Journal of service research : JSR
2
Reihe: Marketing und Medien
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The marketing review
2
AMA educators proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Die Betriebswirtschaft : DBW
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Handbuch Kundenbindungsmanagement
1
Heidelberger Fachbücher für Praxis und Studium
1
Innovation und Absatz
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of consumer studies
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
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ECONIS (ZBW)
125
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1
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
7
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
8
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
9
Guest editorial: artificial intelligence for B2B
marketing
: challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
10
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
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