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~person:"Dwivedi, Yogesh Kumar"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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B-to-B-Marketing
Konsumentenverhalten
Naresh K. Malhotra
7
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Internationales Marketing
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Dwivedi, Yogesh Kumar
Malhotra, Naresh K.
Pepels, Werner
Keller, Kevin Lane
6
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Ozanne, Julie L.
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Park, C. Whan
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Romaniuk, Jenni
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Thompson, Craig J.
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ECONIS (ZBW)
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1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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