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~person:"Dwivedi, Yogesh Kumar"
~person:"Ozuem, Wilson"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Social Web"
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Social Web
Social web
86
Internet marketing
42
Online-Marketing
42
Consumer behaviour
40
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40
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29
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29
Electronic Commerce
22
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19
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19
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13
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Dwivedi, Yogesh Kumar
Ozuem, Wilson
Vrontis, Demetris
Walsh, Gianfranco
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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Computer-mediated marketing strategies : social media and online brand communities
5
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Technological forecasting & social change : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
International journal of Indian culture and business management
3
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
International journal of business information systems : IJBIS
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
SpringerLink / Bücher
2
The journal of product & brand management
2
The marketing review
2
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
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1
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
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1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business & economics review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
86
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
3
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual
world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
6
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
7
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
8
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
9
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
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